Internal asset Message-to-market match matrix for campaigns, landing pages, ads and lifecycle copy.
Click Catalyst copy planning

Message-to-Market Match Matrix

Pick one option in each row, add the customer language, then copy a formatted brief into Google Docs. The selected cells keep their colour so the reviewer can see the angle at a glance.

Current match profile

0/5 selected

Matrix

One choice per row. The selected boxes become the coloured cells in the Google Doc version.

Copy brief

Keep this plain. The writer needs concrete input, not a mood board.

Doc-ready fields

Google Doc preview

This preview is rebuilt with inline styles so Google Docs keeps the highlighted cells when pasted.

Rich copy

Use the rich copy button. If a browser blocks it, click inside the preview, select it manually, then copy.

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